Types of Information We Collect
We collect both personally-identifiable information and aggregate information. Personally-identifiable information relates to an individual visitor to our website and includes: name, address, telephone number, facsimile number, email address, and company name and address. We only collect personally-identifiable information from individuals who provide it to us voluntarily and knowingly, such as by registering at our site, or by providing name and address information and requesting follow-up contacts from us. Aggregate information relates to such things as how many consumers visit our website, which pages they access, what information they download, the type of web browser and operating system they use, the name of their Internet Service Provider, etc. This information is automatically collected when someone visits our website. By collecting this information, we learn how to best tailor our website for our users.
How Information Is Collected
As we noted above, personally-identifiable information is collected from you directly and with your knowledge. Thus, when you register on the website, we collect the information you provide. When you enter a promotion, we collect the information needed for you to participate and for us to fulfill our obligations to you. When you email us, we collect the email address you supply so that we can respond. We also collect aggregate, non-personal information on an ongoing basis when you view our website. The collection of this non-personal information is done either through “cookie” technology or with “web beacons” (also called ‘single-pixel gifs’), as explained below.
Like many companies, we use “cookie” technology on and off of our website. Cookies are pieces of information that a website transfers to an individual’s hard drive for purpose of keeping records. They enhance your online experience by saving your preferences while you are visiting a particular site. The cookies do not contain any personally-identifiable information and cannot profile your system or collect information from your hard drive. When you view our website we may place a “cookie” on your computer. Temporary cookies are used for purposes such as counting the number of visits to our sites. These temporary cookies are eliminated when you exit your browser. A permanent cookie may also be stored on your computer by your browser. When you log in, this type of cookie tells us whether you’ve visited us before or if you are a new visitor. The cookie doesn’t obtain any personal information about you or provide us with any way to contact you, and the cookie doesn’t extract any information from your computer. We do use the cookie to help us identify site features in which you have the greatest interest so that we can provide more of what you may want. The help portion of the toolbar on most browsers will tell you how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to disable cookies altogether. Remember, though, that cookies allow you to take full advantage of all of Nature’s Way Canada’s newest website features, and we recommend that you leave them turned on.
Web beacons are Internet instrumentation that helps us to determine, for instance, whether a page has been viewed. When you ask us to send you information on a promotion or newsletter, we may use web beacons to determine how many of the emails we sent were actually opened. In general, any electronic image viewed as part of a web page, including a banner ad, can act as a web beacon.
Questionnaires and Surveys
We may ask visitors to complete surveys and opinion polls about their attitudes and interests. Surveys help us to understand your needs. If sample answers to surveys are posted on the website site, no personally identifiable information will be included. If you participate in one of our surveys, you can be assured that we do not maintain any personal information about you in our databases as a result of the survey.
How We Use Your Personal Information
If you specifically agreed to follow-up contacts by us or asked to be put on our mailing list when you registered, we may contact you from time to time. For example, we may send you marketing or promotional materials; we may respond to your comments or requests for information; or we may contact you if needed in the course of processing a product or service you requested through our website. We use personal information about you to improve our marketing and promotional efforts; to statistically analyze website usage; and to improve our features and content. We may also use your personal information to deliver content that is customized to your interests as we best understand them from the information you’ve provided to us and your activities on the site. We do not collect personal information automatically, but we may combine non-personal information collected automatically (through cookies) with your previously submitted personal information. Nature’s Way Canada’s primary goal in collecting personal information is to give you a meaningful and customized experience while you are using our website.
Third parties Who Provide Support Services to Nature’s Way of Canada
In the course of doing business, we employ other companies and individuals to perform a variety of functions on our behalf. For example, we hire agencies to help administer consumer promotions, to analyze data, to fulfill orders you place, and to provide customer service. These agents may have access to personal information if it is needed to perform their functions for Nature’s Way Canada; however, they have agreed not to use it for other purposes and to maintain the information in confidence.
Data Sharing and Transfer
We do not sell, transfer, or disclose the personally-identifiable information we gather at our website to third parties without your prior consent. There are only two exceptions to this rule: (1) We will disclose information in cases where we believe in good faith that it is necessary to prevent a crime or an injury to ourselves or third parties; and (2) We disclose information to third parties who provide support services to us, as described above. There may be times when we share aggregate information about our visitors (for example, the percentage of male and female visitors to our site) with advertisers, business partners, sponsors, and other third parties in an effort to customize or enhance the content and advertising of our site for our users. We may also aggregate data from web log files (such as your web browser, operating system, pages visited, etc.) to understand how users navigate the site and what features are most popular.
How to Contact Us
Nature’s Way Canada 2696 Nootka Street Vancouver,
B.C. Canada, V5M 3M5
By phone: Phone: (604) 421-0777
(8:30 a.m. – 4:30 p.m. Monday through Friday)
We’ll be happy to answer your questions.
LAST UPDATED: 03/20/2015